Privacy Policy

Who I am

This is the site of Max Hertzberg, author and natural person. The website address is:

What personal data I collect and why I collect it


When visitors leave comments on the site I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

Contact forms

If you use the contact form to contact me, I will receive an email containing the date and time you sent the message, and any of the following pieces of information you provide in the form: name, email address, subject of message and the message body.

The information collected will be kept until your message is processed and, if relevant, replied to.


This site is based on WordPress, which requires the use of cookies. The cookies are not used by me to track you to other sites, or to recognise you on any return visits to this site.

The cookies used on this site are first-person session cookies, which are exempt from consent according to the EU advisory body on data protection- WP29, which is why there isn’t one of those ‘accept cookies’ banners.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). I have set the site up so that embedded content cannot set cookies or use other data which may be used for tracking.


I collect certain pieces of information from visitors In order to optimise the site and to work out which content is popular and relevant. This information consists of: anonymised IP address, user agent, screen resolution  and OS (ie what type of browser, whether on a desktop or a mobile device), the pages visited and the time spent on each page, and the date and time visitors view each page and inbound and outbound links used.

Who I share your data with


How long I retain your data

If you leave a comment, the comment and its metadata are retained until that comment is deleted from the site. This is so that comments remain visible to visitors.

Data described under “Analytics” above may be retained for a maximum of one year, but is usually deleted periodically at shorter intervals.

Data collected for the purposes of delivering newsletters to consenting subscribers (email address, date of subscription, and, if you provide it, a name) will be kept until you unsubscribe, at which point the data is deleted. Similarly, if you request your data to be deleted this will lead to you being unsubscribed.

What rights you have over your data

If you have an account on this site, have left comments, have sent me a message via my contact form or have subscribed to my newsletter, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request that I erase any personal data I hold about you. This does not include any data I am obliged to keep for administrative, legal, or security purposes.